The Goal of Social Media Marketing
The goal of social media marketing is to be “social”. Your social media should foster trust within your community and position you as the expert in your field. You cannot do this with stock photos!
You need a strategy in place to post content that helps your audience get to know you and your team.
Together we’ll create a social media marketing strategy that’s personalized to differentiate your practice from the competition.
How “social” is your social media?
Why Doctors Need Professional Social Media Marketing
Medical practices often struggle with social media engagement due to time constraints and compliance concerns. Social media for doctors demands careful content curation that maintains professional standards while connecting with patients. Most practices lack dedicated resources for consistent platform management, leading to missed opportunities and inconsistent messaging.
The RIGHT way to use social media for healthcare
Your social media pages should provide value! They should showcase the services you offer and include personal content to engage your patients and grow your following. The mix of content should include personal photos and videos, testimonials, and things that position you as the expert in your field.
Social media is not about SELLING. It’s about giving your followers a peek inside of your practice so they get to know you and what you specialize in and the results they can expect from your office.
The general rule of thumb is 80% of your content should provide value or education and only 20% should be about a promotion or monthly special.
The content should also drive traffic to your website or landing pages, so be sure to include a Call-To-Action in every post.