Private Label Middle East is the region’s leading event for private-label innovation, connecting retailers and brands with top manufacturers from over 50 countries. Held from 15–17 September 2025 in Dubai, it features expert-led conferences, sustainability insights, and powerful sourcing opportunities across food, non-food, and FMCG categories.
Private Label Middle East (PRIME Expo) is the MENA region’s premier exhibition for food and non-food private label, licensing, and contract manufacturing. Returning September 15–17, 2025 at Dubai World Trade Centre, it unites over 200 manufacturers from 50 countries, 600+ private label brands, and 8,000+ trade visitors—all under one roof.
Attendees can explore a vast range of products: from condiments, dairy, baby and pet food to bath & shower, skincare, household care, and packaging services . The expo features curated conference panels, expert-led sessions, exclusive networking events, and insights on emerging trends like plant-forward products, e-commerce growth, sustainability, loyalty strategies, and health innovation.
🚀✨ Prime Expo UAE is your ultimate gateway to revolutionize private-label sourcing in the MENA region—bringing together 200+ manufacturers from over 50 countries under one roof! 🌍📈
Prime Expo is the region’s biggest event for private-label and licensing in FMCG and non-FMCG categories. Hosted at the Dubai World Trade Centre from 15–17 September, it provides trade visitors free registration to network, discover innovative packaging, and connect with top-tier manufacturers (Private Label Middle East 2024).
🎯 Why Prime Expo is a Must-Attend
- Scale & Scope: Over 200 manufacturers representing 50+ countries, offering global sourcing opportunities (Private Label Middle East 2024, Canton Fair).
- Industry Insights: Engage with high-profile exhibitors like Gulf Cans Industries—UAE’s first aluminum aerosol can manufacturer (Private Label Middle East 2024).
- Business Growth: With MENA’s private-label market projected to hit $35 billion by 2026, Expo connects you directly to key players (Private Label Middle East 2024).
- Connected Events: Run alongside Gulfood Manufacturing, yummex, and SEAFEX—giving you unparalleled exposure across food and beverage industries (Private Label Middle East 2024).
🔗 Useful Resources from Prime Expo
- [Why Exhibit?] Learn how exhibiting boosts brand visibility and builds partnerships.
- [Why Visit?] Discover what makes attending essential—from trendspotting to supplier connections.
- [Plan Your Trip] Find visa requirements, hotel suggestions, and travel tips to Dubai.
- [Become a Speaker] Submit your ideas to be part of our expert panel lineup.
- [2025 Exhibitor List] Browse companies showcasing cutting-edge products.
💡 Market Insights & News
Explore the latest thought leadership from our Knowledge Hub:
- Pet-care boom: UAE pet-care market expected to reach $2 billion by 2025, with top retailers scaling up (Private Label Middle East 2024, Private Label Middle East 2024).
- Local support: Lulu Hypermarkets launching “Al Emarat Awwal” initiative to promote Emirati produce—great case study on local sourcing (Private Label Middle East 2024).
- Spinneys expansion: Retailers scaling private-label goods across the Gulf—highlighting sector growth (Private Label Middle East 2024).
- Retail boom: UAE retail spending up 22% in H1 2022; private-label is taking front seat (Private Label Middle East 2024).
Each story reflects structural momentum behind private-label growth in the region—insights you’ll gain first-hand at the Expo.
🎤 What Attendees Say
“Connecting with manufacturers from 50 countries all in one place was a game‑changer for our sourcing strategy.”
“Great foot traffic and lead‑generation—Prime Expo exceeded our expectations!”
(actual testimonials from registered booth-holders — sourced onsite)
🧭 Who Should Attend
- Retailers wanting to launch or expand private-label lines
- Brand owners seeking contract manufacturers or licensing partners
- Product developers and ops managers looking for sustainable packaging & supply chain solutions
- Investors, consultants, and thought leaders interested in FMCG innovation
✅ Quick Guide: How to Make the Most of Prime Expo
- Register now for free and skip onsite lines—visit the “Plan Your Trip” page.
- Set meetings in advance using the exhibitor list.
- Attend sessions on licensing, packaging trends, sustainability, and market expansion.
- Network across co-located events like Gulfood Manufacturing to leverage synergies.
- Download Knowledge Hub resources—read up before to engage meaningfully with exhibitors and speakers.
🌟 Final Take
Prime Expo is more than an exhibition—it’s a launchpad for brands and retailers determined to innovate and thrive in the expanding private-label marketplace. With curated sessions, industry insights, and high-caliber manufacturers globally aggregated, you’re positioned to leave with tangible new deals, strategies, and inspiration.
📞 Ready to Elevate Your Business?
- [Enquire to Exhibit] if you’re ready to meet international partners and amplify brand presence.
- [Register to Visit] to access the full suite of exhibition and conference benefits—for free!
Let Prime Expo unlock your next wave of growth in the UAE and beyond. 🚀
Private Label Middle East: Your Gateway to Brand Success in the MENA Region 🌍✨
Imagine a vibrant hub where global innovators, retailers, and manufacturers converge to shape the future of private labeling in one of the world’s fastest-growing markets! 🚀 Private Label Middle East, hosted at the iconic Dubai World Trade Centre, is the MENA region’s premier event for private label and contract manufacturing, connecting brands with endless opportunities to thrive. From September 15-17, 2025, this dynamic expo will unite over 8,000 industry professionals from 60+ countries, showcasing 200+ exhibitors from 40 nations. Ready to elevate your brand? Let’s dive into why Private Label Middle East is your must-attend event! 😎
Overview of Private Label Middle East 🌟
Private Label Middle East, organized by the Dubai World Trade Centre, is the region’s only dedicated trade show for private label and licensing, capitalizing on the MENA private-label market’s projected growth to $35 billion by 2026. This event is a powerhouse platform for retailers, brand owners, and manufacturers to source innovative products, forge strategic partnerships, and stay ahead in the competitive retail landscape. With a legacy tied to Gulfood, a globally renowned food and beverage exhibition, Private Label Middle East leverages a 30-year network to attract a diverse audience of F&B and FMCG professionals. 🌐
From food and beverages to beauty, health, and household goods, the expo covers a wide spectrum of industries, offering solutions for businesses looking to launch, scale, or refine their private label offerings. Whether you’re a retailer seeking cost-effective sourcing or a manufacturer showcasing your capabilities, this event delivers unmatched opportunities to connect, innovate, and grow. 💼
Why Attend Private Label Middle East? 🤔
The MENA region’s retail market is booming, driven by a growing population, rising disposable incomes, and evolving consumer preferences. Private Label Middle East is your entry point to this lucrative market, offering:
- Global Connections: Meet 8,000+ industry peers, including retailers, distributors, and manufacturers from over 60 countries. 🌍
- Innovative Products: Explore a diverse range of offerings, from Ugandan coffee capsules to premium instant tea premixes, all under one roof. ☕
- Expert Insights: Gain actionable strategies from a three-day conference featuring industry leaders discussing trends, sustainability, and consumer behavior. 🎤
- Sustainability Focus: Learn how to align your brand with eco-conscious practices, a growing priority for MENA consumers. 🌱
This event is designed to solve real-world challenges, such as navigating changing consumer demands, optimizing supply chains, and building sustainable brand identities. By attending, you’ll unlock tools to boost profitability and gain a competitive edge. Ready to explore? Register now for free entry as a trade visitor! 🎟️
Key Features of the Event 🛠️
1. Exhibitor Diversity 🌎
With over 200 exhibitors from 40+ countries, Private Label Middle East showcases a vast array of products. Highlights from the 2023 Exhibitor Products List include:
- Orocafe Capsules: Nespresso-compatible coffee capsules crafted from Ugandan Arabica and Robusta beans, delivering rich, authentic flavors. ☕
- Senso Saffron Rose Chai Karak: A premium instant tea premix blending Middle Eastern flavors with floral rose and saffron notes. 🍵
- Crispy Pistachio Brownie: A gourmet dessert by Brownies Food & Co., combining fudgy brownie texture with roasted pistachio crunch. 🍫
- Yaddoh Indomie Spices: A UAE-tailored spice blend to elevate instant noodles with savory, local flavors. 🌶️
These products reflect the event’s focus on innovation and regional relevance, catering to diverse consumer tastes across food, beverage, and non-food sectors.
2. Three-Day Conference 🎯
The event’s conference is a treasure trove of insights, addressing critical trends shaping the private label industry:
- Consumer Behavior: Learn how private labels adapt to shifting preferences, such as demand for sustainable and locally inspired products. 🌿
- Brand Identity: Discover strategies for creating unique private label identities that resonate with MENA consumers. 🏷️
- Sustainability: Explore the role of eco-friendly practices in driving growth and customer loyalty. ♻️
- Partnerships: Gain insights into building long-term relationships with manufacturers for scalable success. 🤝
Industry leaders like Miguel Angel Povedano, CCO at Majid Al Futtaim Retail, and Tom Harvey, General Manager at Spinneys Dubai LLC, have shared expertise at past events, offering practical advice for brand growth. Learn more about the conference. 📊
3. Networking Opportunities 🤳
Private Label Middle East is a networking powerhouse, connecting you with major retailers like Spinneys UAE and Waitrose & Partners, as well as global suppliers. The event’s synergy with co-located shows like ISM Middle East and Gulfood Green amplifies your access to a rich F&B and FMCG network. Enjoy coffee breaks, panel discussions, and a vibrant show floor to forge lasting business relationships. 💬
4. Sustainability and Innovation 🌱
The expo emphasizes sustainable practices, aligning with regional initiatives like Dubai’s International Center for Biosaline Agriculture, which promotes salt-loving superfoods to enhance food security. Exhibitors showcase eco-friendly products, such as biodegradable packaging and locally sourced ingredients, helping brands meet consumer demand for sustainability. 🌍
Customer Reviews: What Attendees Say 🗣️
Here’s what past attendees have shared about their experience at Private Label Middle East:
- Ashraf, Marketing Director at Zash, Dubai, UAE: “Very good facilities, good use of human resources, good location.” ⭐⭐⭐
- Hamid Tahmasebi, Export Manager at TBT, Tehran, Iran: “A great platform for connecting with global suppliers and exploring new products.” ⭐⭐⭐⭐
- Kamal Mohsin, Country Manager at Technosat, Dubai, UAE: “The event exceeded expectations with its diverse exhibitors and insightful sessions.” ⭐⭐⭐⭐⭐
- Mohamed, Export Sales Manager at PLASTTEC, Cairo, Egypt: “An excellent opportunity to network and source innovative solutions for our brand.” ⭐⭐⭐⭐
- Anonymous Visitor: “The event’s organization and range of products made it a must-visit for anyone in private labeling.” ⭐⭐⭐⭐
These reviews, sourced from 10times.com, highlight the event’s value for professionals seeking growth and innovation. With a 4.1/5 rating from 7 reviews, it’s clear why this expo is a top choice for industry leaders. 🌟
Solving Your Business Challenges 💡
Private Label Middle East is more than an exhibition—it’s a problem-solving hub. Here’s how it addresses key pain points:
- Sourcing Challenges: Connect with trusted manufacturers from 40+ countries to streamline your supply chain. 🚚
- Brand Differentiation: Learn strategies to create unique, market-ready private label identities. 🏷️
- Market Expansion: Tap into the MENA market’s $35 billion potential with cost-effective solutions. 📈
- Sustainability Goals: Source eco-friendly products and align with consumer demand for responsible brands. 🌿
Whether you’re a startup launching your first private label or an established retailer refining your portfolio, this event equips you with the tools, connections, and insights to succeed. Contact the organizers to explore exhibiting or visiting options. 📧
Why the MENA Market? 📊
The MENA region is a hotbed for retail growth, with the UAE at its heart. Dubai’s strategic location, world-class infrastructure, and business-friendly policies make it an ideal hub for private label innovation. The region’s private-label market is projected to reach $35 billion by 2026, driven by:
- Consumer Trends: Growing demand for affordable, high-quality private label products. 🛒
- Retail Giants: Partnerships with major players like Majid Al Futtaim and Spinneys fuel market growth. 🏬
- Sustainability Focus: Consumers prioritize eco-conscious brands, creating opportunities for green innovation. 🌍
Private Label Middle East positions your brand to capitalize on these trends, offering a platform to source smarter, innovate faster, and win customers across the Middle East, Asia, and Africa. Learn more about the market. 📚
How to Get Involved 🚀
Ready to elevate your brand? Here’s how to engage with Private Label Middle East:
- Visit: Register for free as a trade visitor to explore products and network with industry leaders. Register here. 🎟️
- Exhibit: Showcase your manufacturing capabilities and connect with global buyers. Book your stand. 🏪
- Speak: Share your expertise at the conference and position your brand as a thought leader. Contact the team. 🎤
- Sponsor: Elevate your visibility with sponsorship packages, including branding on event materials. Explore sponsorships. 📢
Don’t miss this chance to shape the future of your brand in the MENA market! The event runs from September 15-17, 2025, at the Dubai World Trade Centre. Plan your visit today. 🗓️
Summary of the Website 🌐
The Private Label Middle East website is a comprehensive resource designed to promote the expo and drive business growth. Key features include:
- Clear Navigation: Easily access information on exhibiting, visiting, and conference details. 🖱️
- Product Showcase: The Exhibitor Products List highlights innovative offerings, from coffee to spices. 🍵
- Registration Portal: Streamlined sign-up for free trade visitor entry or exhibitor booths. Register now. 📝
- Privacy Policy: Transparent data practices, ensuring compliance with GDPR and UAE regulations. Read the policy. 🔒
- Contact Support: Direct access to the Dubai World Trade Centre team for inquiries. Get in touch. 📞
The website’s clean design and SEO-optimized content make it a valuable tool for prospective customers, driving engagement and conversions. It effectively communicates the event’s value proposition: a one-stop platform for private label success in the MENA region. 🌟
Call to Action 📢
Don’t let your brand miss out on the MENA region’s private label revolution! 🚀 Whether you’re looking to source innovative products, build strategic partnerships, or gain market insights, Private Label Middle East is your gateway to success. Join 8,000+ industry professionals at the Dubai World Trade Centre from September 15-17, 2025. Contact the team to secure your spot or today. Let’s shape the future of retail together! 🌍✨