Blog

YouTube Video Display Advertising covering Cable TV more and more….

posted by apday May 3, 2022

I noticed something when doing our Monthly Client Reports for those running advertising on the Google/YouTube Video Display Advertising. The huge amount of Ads that are now running on TV – Local Cable TV Ads within the network. Youtube has really expanded its’ reach with the audience making it easier to reach your target demographic […]

YouTube is the critical Website to Promote Your Business with the Internet!

posted by apday April 23, 2022

Youtube has become the platform that everyone turns to when they want to watch videos for entertainment, but what space can a business get? Opening a business channel can be an excellent choice to increase your traffic and visibility. However, remember to always include Youtube in your marketing strategy on social media. Only in this […]

Are you planning sales and marketing ideas for 2022?

posted by apday October 19, 2021

Businesses spend a lot of money on their websites.  Even if not set up for e-commerce transactions, consider a short video on your home page. Think of an “Elevator Pitch,” 1 minute or less and turn it into a video. Most visitors will come and go and never return. Give them the W’s – Who […]

3 Financial Books for Retirement

posted by apday August 17, 2021

Audible/Amazon just released three books I put together – Top 10 Ways to Prepare for Retirement – A Financial Empowerment Tool Kit – and Savings Fitness. Ebook and Audible – The FREE Audible link is below (If you have not used Audible Before) Cheers!https://adbl.co/3CVAljO

New Release on Audible

posted by apday August 11, 2021

Audible Just released the Audio version of the Investigation into Covid-19….Available Paperback, Ebook or Audible…only 30 minutes If first time using Audible below is a code for the FREE version: (There is a 2 minute sample to play first) https://adbl.co/2VOolPN

Your Reviews are Great!

posted by apday June 3, 2021

Would You Recommend Us?

posted by apday April 25, 2021

“Would you recommend us”?   Four powerful words that would mean a lot if you ask one of your patients/customers/clients.  If you think about the psychology behind that and empathize with them. In a way you are thanking them for being a great patient/customer/client by asking their opinion. The fact that they are dealing with your […]

5 Star Reviews – Need to be Marketed

posted by apday February 9, 2021

Your company has 100 Google 5 Star Reviews and your competitor down the street has 10 – 5 Star Reviews – So What! Unless your prospect is looking on Google and comparing the number, it means nothing – The real “gold in them hills” is being able to market those reviews on all of Social […]

5 Star Reviews are GOLD!

posted by apday December 2, 2020

Your current happy, satisfied customers are your biggest fans! When they take the time to write a great Google 5 Star Review about your business, you should consider marketing that Review in the form of a Video to attract New Customers. that includes A Spokesmodel intro, the review is shown and read, followed by a […]

The “Stories” format is coming to Google search next

The “Stories” format is coming to Google search next

posted by tom May 31, 2018

Google is launching a developer preview of something it’s calling “AMP Stories,” which are two words that only make sense if you’re obsessive about what’s happening with the way we consume content on our phones. So you might be tempted to ignore the whole thing, but don’t: because understanding what’s happening here will get you […]

Why Your Company’s Online Reputation Matters [Infographic]

Why Your Company’s Online Reputation Matters [Infographic]

posted by apday May 30, 2018

Reputation management has become increasingly important in the modern, connected age. Read More

Daughter Teaches Dad How To Selfie, Doesn’t Expect Him To Become Internet Sensation

Daughter Teaches Dad How To Selfie, Doesn’t Expect Him To Become Internet Sensation

posted by tom May 27, 2018

Daughter Teaches Dad How To Selfie, Doesn’t Expect Him To Become Internet Sensation There’s nothing cuter than old folks learning to use technology and giving it their best shot. This just recently happened to a sheep farmer in Walcha, Australia, who was introduced to the ubiquitous selfie by his daughter, and proceeded to have way […]

Famous Quotes

posted by apday May 23, 2018

 

TV Advertising is DEAD

posted by apday April 16, 2018

I heard Gary Vaynerchuk talk the other day in front of a large group (100’s) He asked how many here are using Youtube, Google Video, Netflix, Amazon Prime, as their primary source for TV — 85% of the room stood up – Which means that $80 Billion spent on TV Advertising per year is being […]

Do you ever “Google” your Business ?? – Your New Customer do….

posted by apday January 15, 2018

New customers look on the internet everyday for your business – Google keeps track of it. Take a test on google now: Type in:  “Your Company Name Here” Reviews This is what others see about your business. Below is ours (We are a very small company) and yet we have a few hundred that looked […]

5 Star Review Videos bring in New Customers who look for you online

posted by apday September 30, 2017

Why is your online Reputation so important? Building a great reputation is very important. With Google keeping track of all testimonial reviews and giving your company a”Score” based on what your reviews are scored at, from 1-5. Take a minute now to go onto Google and see how you compare to the competition – What […]

Explainer Videos easy and more affordable than ever to create

posted by apday September 13, 2017

Getting your message across to a new customer is very easy to do with an Explainer Video. Thanks to technology these are faster and easier to create and more importantly, they get your message across quicker and more precise:

Google Video Ads bring New Customers to your business

posted by apday August 26, 2017

Maximize Your Understanding by Knowing where every Advertising Dollar you spend with Your Google Adwords Report. In the Time Frame you Selected – How Many Impressions Versus How many people actually Watched your ad with View Rate % Did your ad run in Stream or Discover How about Audience Retention – What percentage of the […]

Google has your number – Have you checked lately?

posted by apday June 22, 2017

Do you ever run a report on your business in Google, to see how many of your potential customers/patients/clients type in your name or type in your business category to see if people are searching for you?   A) First see the chart below for Average Monthly over the last 12 months search volume. People […]

Did you rig this listing with Google?

posted by apday October 2, 2016

I get this several times a week – So how much are you paying google to have all those thumbnail Videos on the front page ? The answer is…Zero Nothing – not a dime. I have been a big Google fan since Feb 2002. That’s when I opened my Google AdWords account. The pay per […]

5 Star Review – Will your customer tell you?

posted by apday September 23, 2016

  Every company wants more 5 Star Reviews. The best advertisement in the world is a happy customer telling someone else about your business. With recent changes a google it has been a little more difficult to obtain one from your customer. We have a simple system, connected up to Google, that makes it easy […]

4 Basic Linkedin Tips to Stay Connected

posted by apday September 13, 2016

So how does a local business person leverage the power of Linkedin marketing to get more customers. A few ideas to consider: 1) Always check to see who has viewed your profile. Check them out too. Good fit send them an invitation to connect. 2) Everyone that does send you a connection request or you […]

Why customer Testimonials work ?

posted by apday September 5, 2016

  A testimonial is very important part to building and growing your business. It is also the least expensive form of advertising. Providing the viewer a verifiable sincere testimonial is extremely powerful in building your company’s “good will”. Obviously, people want to make the correct choice in purchasing a product/service and a testimonial helps to […]

Are customers looking for your Products/Services online?

posted by apday July 25, 2016

  It is surprising the number of people, that don’t believe customers/prospects are looking for their product/service on the internet. Google.com keeps track of every word and/or phrase that is typed in their search results. The above chart shows some great examples. Most people when searching for a service or product will type the product/service […]

Is this your audience for finding a NEW customer?

posted by apday January 17, 2016

  It is just amazing how business is changing right before our eyes. People continue to go on-line in search of products, recommendations, information and referrals for professional services. Video is becoming more and more useful to everyone in these endeavors; The leader in this field is YouTube (As part of the Google network, we […]

2016 is here..

posted by apday January 2, 2016

As 2015 comes to a close I would like to personally thank you so much for making this year the best year we’ve ever had. We have helped more businesses – than ever – grow with video. How have we done that? For a quick demonstration, just go to Google.com and type in the following […]

Video is the key to generating more business!

posted by apday December 9, 2015

We have found that the more up front and open you are with people online, the more they will take an interest in what you have to offer. Video is a great way to communicate that. The only thing better would be the customer sitting in front of you at your business. Every business is […]

So what is your on-line Business Reputation & should you care ?

posted by apday October 12, 2015

Actually, yes you should care what your reputation is. Here is why: So in this example you are searching for a “Jewelry Store Portland”. You see three come up – all three have a different rating. One has  0 zero rating, the other has a 4.7 and the last one has a 4.8. So which […]

Common Video Marketing Mistakes and How to Avoid Them

posted by apday August 27, 2015

As you start to develop your video marketing campaign, it’s important for you to avoid the common pitfalls that many video producers face. If you can figure out how to avoid these simple mistakes, your video marketing strategy will make a major leap in the right direction. No Video Marketing Campaign The biggest mistake you […]

5 Video Campaigns in 2015 That Will Inspire Yours

posted by apday August 24, 2015

By now, we all know that video marketing is important. But what exactly is it that makes some campaigns click and others not? Brands are constantly bringing new ideas to the table and it’s time to learn from the best. Take a look at some of the most successful video campaigns of 2015 so far–they […]

What Videos to Make in 2015

posted by apday August 7, 2015

2015 videos are all about gently guiding the consumer in the right direction. In order to do this, you need a video for each step in the buying process. For example, what can you do to grab people’s attention? And once you’ve got them listening, how will you keep that spark alive? What will you […]

4 Things to Consider When Creating a Video Strategy

posted by apday July 22, 2015

Video production is a lot more than just putting together good content. For your videos to really put a dent in your marketing, you need a plan-a strategy of how to create and disperse effective content. Here are 4 things to implement in your video strategy: 1. Establish Your Tone To begin, define your goals […]

3 Video Trends in 2015

posted by apday July 17, 2015

Video marketing strategies are evolving and it’s important to keep up! Just understanding the current video trends and putting them into practice gets you more views, more sales, and more success! That’s why we’re giving you the 3 major trends of 2015: Storytelling Even though half of watchers are gone by the first minute, we’re […]

3 Ways to Make Your Video Go Viral in 2015

posted by apday July 8, 2015

Nothing is more explosive for business than a video gone viral. But as more and more producers take advantage of video marketing, some find it harder to make their content stand out. Not only do you have to produce videos that market your company, you have to make videos that entertain and educate–videos that are […]

How To Make Video Marketing More Effective

posted by apday June 3, 2015

If you’re not using video marketing, you’re losing a major market opportunity. 100 million people watch online video every day and chances are, a good portion of them are looking for a service or product. In fact, 90% of online shoppers say that video is helpful in making purchase decisions. Video marketing increases sales, leads, […]

Advertising your business has changed forever…..

posted by apday June 2, 2015

You probably have these 3 things on your mind most of the time… 1) How to increase revenue 2) How to reduce expenses 3) How to increase profitability One area to look at in your business is Advertising or Marketing Costs. Reduce your costs for Newspaper, Radio, TV and mailer advertising. Why ? Because the […]

Facebook vs YouTube Video

posted by apday May 29, 2015

Facebook has been gaining attention for its ever increasing power as a source of video content. It has only been in recent years that Facebook was even thought of as a source for videos. Before, users would upload videos to YouTube and afterwards share those videos to Facebook. However, we’re now seeing that the number […]

Why You Need Video To Market Your Business

posted by apday May 26, 2015

Video is a fast growing way of marketing, especially on social media. Today it seems like marketers are all about video advertising. But why? And are there really that many marketers that are actually advertising with video? As it turns out, video is a powerful tool in generating shares, awareness, and publicity. In this post, […]

Take Advantage of Google Analytics

posted by apday May 12, 2015

How much do you spend on Video Ads AND what are the results? Did you know about the FREE report Google has for you as part of Video Analytics? This is an invaluable part of Google Analytics that can help you continually make improvements to your video campaigns. YouTube Analytics lets you monitor the performance of […]

8 Video Marketing Content Ideas

posted by apday May 4, 2015

  So you’ve heard that video marketing is essential for your marketing plan. You’re just not sure what to make a video about. You’ve been planning to make a video for a while, but you just don’t have any ideas. Lucky for you, we’ve come up with a list of 8 content ideas to get […]

Why Your Small Business Needs Video Marketing

posted by apday April 30, 2015

As a small business, deciding where to spend your marketing budget can be tough. In recent years, there are countless strategies that have opened up in digital marketing. But where to put your time and money? You’ve heard a lot about video advertising. But what’s so great about videos anyway? Video is one of the […]

Does your website help with new customers ?

posted by apday April 27, 2015

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YouTube Video ads provide the power of selecting the correct audience – Demographic & Reach

posted by apday April 23, 2015

If you currently advertise on radio, TV, Cable TV and newspaper, I have a question for you: Where do you believe your customers are spending more and more of their time? With YouTube Video ads you are able to actually set the type of audience that meets your business demographics and reach. Here are some […]

So how is our Social Media Marketing doing ? How can we tell ?

posted by apday April 17, 2015

Thanks to my long time friend, Jim Liniger owner of Telehold in Portland Oregon for pointing out this great article on the “7 ways To Measure the ROI of Your Social Media Marketing”. I think my favorite one is # 5. Knowledge of Click-Through Rate and Impressions. If you know that, you should also make […]

YouTube Video “Cards” new and easy to add to your videos

posted by apday April 14, 2015

Here is a brief explanation on using  YouTube’s NEW “Cards” feature. It will help bring interested YouTube Viewers to your website:   [iframe id=”https://www.youtube.com/embed/j9vh2TxQ8Mg”] Sample “Cards”

6 Reasons Why You Should Be Doing Video Marketing

posted by apday April 12, 2015

Is video advertising everything that you’ve heard? What’s so great about videos anyway? Video is one of the most powerful advertising tools out there. But why? Here it is: 6 reasons why video marketing is so persuasive. Search-ability When consumers are looking for a service, the first place they go is a search engine. When […]