Rooh is an independent lifestyle brand based in London and rooted in the vibrant culture and rich heritage of India. Our bespoke collection is handcrafted in small batches by skilled artisans, using ancient techniques like block printing. Each piece is unique and carries the story of years of expertise and experience behind it. We believe in slow fashion, empowering local artisans, and celebrating their craft.
Our collection reflects what our founder Smriti grew up with in her home in New Delhi, and it features a wide range of prints honouring her heritage, yet suited to contemporary style. Whether you’re looking for a statement piece of clothing or a unique home decor item, our limited edition pieces are designed to stand the test of time and become cherished additions to your wardrobe and home.